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ZN NR 482 Service Management NO. 2, 2008
ZN NR 482
SERVICE MANAGEMENT vol. 2
2008

Table of content
CHAPTER I – SOCIO-ECONOMIC POLICY IN SERVICES
WIESŁAW M. MAZIARZ - RANGE OF REGULATION AND FREEDOM OF COMPETITION IN THE MARKET OF TELECOMMUNICATIONS SERVICES
GRAŻYNA WOLSKA - THE DIRECTIONS OF CHANGES ON THE POLISH POSTAL SER-VICES’ MARKET – A CRITICAL APPROACH
CHAPTER II – STRATEGIC MANAGEMENT
ANNA DRAB-KUROWSKA, AGNIESZKA BUDZIEWICZ-GUŹLECKA - KNOWLEDGE MANAGEMENT AS AN ELEMENT OF COMPETITION BETWEEN SERVICE COMPANIES IN THE AGE OF THE NEW ECONOMY
CHAPTER III – FINANCE MANAGEMENT
BEATA FILIPIAK - COSTS MEASUREMENT’S PROCEDURE OF PUBLIC SERVICES – IDEA OUTLINE
DOROTA KORENIK - AGGREGATION SERVICES ON THE FINANCIAL MARKET – NEW LINE OF BUSINESS IN FINANCIAL SECTOR
ROBERT RUMIŃSKI - HELPING ANGEL HAND FOR START UPS - THE INTRODUCTION TO BUSINESS ANGEL FINANCING
CHAPTER IV – MARKETING MANAGEMENT
EWA FLEJTERSKA, LESZEK GRACZ - THE USAGE OF MULTIPLE DICHOTOMOUS CRITERIA IN PREPARING MARKETING STRATEGIES
ALEKSANDER PANASIUK - PROMOTION MANAGEMENT IN THE CONDITIONS OF RE-GION’S COMPETITIVENESS CREATING
ROMUALD ZABROCKI - CONSUMER ASSESSMENT OF COMPETITIVENESS OF FOOD AND BEVERAGE SERVICES
CHAPTER V – HUMAN RESOURCE MANAGEMENT
JACEK BUKO - PERSONNEL ASPECTS IN MANAGEMENT OF PUBLIC POST IN POLAND
ANNA TOKARZ - THE IMPORTANCE OF MOTIVATION IN STAFF MANAGEMENT ON THE EXAMPLE OF RADISSON SAS HOTEL IN SZCZECIN
CHAPTER VI – INNOVATIONS MANAGEMENT
TOMASZ NOREK - INNOVATIVE FORM OF IT SERVICES OUTSOURCING. ADVANTAGES AND DISADVANTAGES OF USING APPLICATION SUPPORTING MANAGEMENT IN ASP MODEL
KATARZYNA RYCHLIK, WOJCIECH DOWNAR - STAKEHOLDERS MANAGEMENT IN THE PROCESS OF SERVICE INNOVATION COMMERCIALIZATION – METHODOLOGY FRAMEWORK
CHAPTER VII – LOGISTIC MANAGEMENT
IZABELA DEMBIŃSKA-CYRAN - LOGISTICS SOLUTIONS IN THE HOSPITAL – JAPA-NESE EXPERIENCES
KONRAD MICHALSKI - LOGISTIC SUPPORT SYSTEM IN POLISH POST
CHAPTER VIII – SERVICE ENTREPRENEUR MANAGEMENT
MAGDA KOKOSZKA - FRANCHISING AS A CHALLANGE AND AN OPPORTUNITY FOR ENTREPRENEURS
MAŁGORZATA PORADA-ROCHOŃ - ANALYSIS OF THE FINANCIAL CONDITION OF THE POLISH ENTERPRISES IN CRI-SIS
SŁAWOMIR ZARĘBSKI - OWNERSHIP TRANSFER OF SERVICE COMPANIES
CHAPTER IX – REGIONAL MANAGEMENT
ROMAN KISIEL, WIESŁAWA LIZIŃSKA - FOREIGN INVESTMENTS IN SERVICE SEC-TOR IN THE REGION OF WARMIA AND MAZURY AND EMPLOYMENT POLICY IN DI-RECT FOREIGN INVESTMENTS COMPANIES
JOLANTA KONDRATOWICZ-POZORSKA - SERVICES IN THE RURAL AREA OF WEST POMERANIAN
STANISŁAW KORENIK, KATARZYNA MISZCZAK - TRANSFORMATIONS OF SOCIAL AND ECONOMIC STRUCTURE OF HIGH DEVELOPED REGIONS
JÓZEF PERENC, LESZEK GRACZ - CUSTOMER PREFERENCES IN CHOOSING PUBLIC PASSENGER COMMUNICATION IN WEST POMERANIA VOIVODSHIP
BOGUSŁAW SAWICKI, JADWIGA ANTOSZEK - PROBLEMS OF TOURIST PROJECT MANAGEMENT IN UNITS OF TERRITORIAL SELF-GOVERNMENT
MAGDALENA ZIOŁO - OPERATIONAL PROGRAMME “INFRASTRUCTURE AND THE ENVIRONMENT” AS A SOURCE OF FINANCING OF INFRASTRUCTURAL GAP AT POL-ISH SELF-GOVERNMENT LEVEL
CHAPTER X – QUALITY MANAGEMENT
JOANNA PRZYBYLSKA - QUALITY MANAGEMENT IN PUBLIC SERVICES EXEMPLIFIED BY THE RACZYŃSKI LIBRARY IN POZNAŃ
CHAPTER XI – TOURISM MANAGEMENT
JOANNA MARKIEWICZ, PIOTR NIEDZIELSKI - SHOPPING TOURISM OF GERMAN CLIENTS TO THE WEST POMERANIAN REGION IN THE LIGHT OF RESEARCH CON-DUCTED FROM 2004 TO 2006
BOGUSŁAW SAWICKI, JERZY KOPROŃ - NEEDS FOR DEVELOPMENT OF TOURIST SERVICE MANAGEMENT ON AN EXAMPLE OF KOZŁOWIECKI LANDSCAPE PARK
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