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ZN NR 574 Service Management NO. 5, 2010
ZN NR 574
SERVICE MANAGEMENT vol. 5
2010

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Table of content
CHAPTER 1. SOCIAL-ECONOMY POLICY IN SERVICES
Maciej Cieślicki Economic Universities in Poland Without Future
Lilianna Jodkowska German Reforms of Health Care System in The Context of Following the Example While Looking for Solutions in Poland
Magdalena Majchrzak Competitiveness of Service Sector in Poland Significance and Determinants
CHAPTER 2. STRATEGIC MANAGEMENT
Wiesław M. Maziarz Directions for activities with respect to the formation of FTTH access network in Poland
Alicja Nerć-Pełka Risk Management In Global Supply Chain
CHAPTER 3. FINANCE MANAGEMENT
Marcin Janowski Brand Competition among Mobile Phone Operators on the Polish Market
Robert Rumiński The Structure of the Financial Intermediaries in the United States
Sławomir Zarębski FOREX as a Place of Financial Investments for Small and Medium Seized Enterprises
CHAPTER 4. MARKETING MANAGEMENT
Jacek St. Ławicki Core Competition for Marketers in the Service Marketing
Marek Matusiak Highlighting in Sale and Service Conversations
CHAPTER 5. CUSTOMER RELATIONSHIP MANAGEMENT
Richard Nicholls Customer-to-Customer Interaction (CCI)-Driven Services: Exploring a New Construct
CHAPTER 6. INNOVATIONS MANAGEMENT
Adam Stecyk, Marcin Chojnowski Development of LAMS Platform on Faculty of Management and Economics of Services of University of Szczecin
CHAPTER 7. SERVICE ENTERPRISE ENVIRONMENT
Arkadiusz Drewnowski, Agnieszka Wysocka The growth of cooperation significance in transport processes with the participation of railways in connection with the restructuring of PKP enterprise
Maciej Czaplewski Providing of Economic Insurance Services via Internet as a Direction of Strenghtening the Polish Post Market Positon
CHAPTER 8. REGIONAL MANAGEMENT
Marian Kachniarz Unit Costs of Administrative Services Basaed on The Example of Lower-Silesian Districts
CHAPTER 9. INFORMATION MANAGEMENT
Agnieszka Budziewicz-Guźlecka Information Management in Public Administration
Davide Carleo ICT For Management ? the Increasing Role of Information In Today's Companies
CHAPTER 10. KNOWLEDGE MANAGEMENT
Leszek Bursiak The transfer of knowledge for business survival
CHAPTER 11. TOURISM MANAGEMENT
Wiesława Kuźniar Services in Agrotourism as a Chance to Activate Rural Areas in the Podkarpackie Province
Dawid Milewski Cooperation between Tourism Enterprises in Zachodniopomorskie Voivodship: an Analysis and Assessment
Aleksander Panasiuk Information in Regional Touristic Economy Management
Andrzej Rapacz, Izabela Michalska-Dudek Internet Advertisement of Travel Agencies Offers
Michał Żemła Destination Competitiveness and Inter-Organizational Relations Competitiveness Paradigm. Challenges of Application
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