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ZN NR 527 Service Management NO. 4, 2009
ZN NR 527
SERVICE MANAGEMENT vol. 4
2009

Table of content
CHAPTER I - SOCIAL-ECONOMY POLICY IN SERVICES
MAGDALENA MAJCHRZAK - PERSPECTIVES OF BUSINESS SERVICES DEVELOPMENT IN THE EUROPEAN UNION
LIBOR SVADLENKA - UNIVERSAL POSTAL SERVICE AND LIBERALIZATION OF THE EU AND CZECH POSTAL SECTOR
CHAPTER II - SERVICE ENTERPRISE ENVIRONMENT
ROBERT RUMIŃSKI - SMALL AND MEDIUM-SIZED ENTERPRISES IN THE UNITED KINGDOM - SHORT CHARACTERISTICS
CHAPTER III - FIN ANCE MANA GEMENT
AURELIA BIELAWSKA - MEASUREMENT, STRATEGIES AND INSTRUMENTS OF SECURITY AGAINST RATE OF INTEREST RISK IN A COMPANY
CHAPTER IV - MARKETING MANAGEMENT
BENEDIKT BADANIK, HITHAM FAKIH, MILAN STEFANIK - SKIMMING THE MARKET OF ON-BOARD ADVERTISING
LESZEK GRACZ - MAIN METHODS AND AREAS OF INTERNET MARKETING
JOLANTA KONDRATOWICZ-POZORSKA - CHANGES IN PERCEIVING THE MARKET BY POLISH FARMERS
JACEK ST. ŁAWICKI - PARTNERING AS THE CORE MARKETING STRATEGY COMPONENT
RICHARD NICHOLLS - RESEARCHING SERVICES USING THE CRITICAL INCIDENT TECHNIQUE
CHAPTER V - CUSTOMER RELATIONSHIP MANAGEMENT
MACIEJ BURAK - BEHIND THE IT OUTSOURCING DETERMINING OPTIMAL STAFFING LEVELS INSPECIALIZED CONTACT CENTERS
ANDRZEJ RAPACZ, IZABELA MICHALSKA-DUDEK - INTEGRATED CRM CLASS SYSTEMS INPRACTICAL FUNCTIONING OF TRAVEL OFFICES IN POLAND
CHAPTER VI - HUMAŃ RESOURCES MANAGEMENT
WOJCIECH DOWNAR - SOME ASPECTS OF HUMAŃ RESOURCES MANAGEMENT IN CONTACT-INTENSIVE SERVICES
IDA MUSIAŁKOWSKA, JOANNA PRZYBYLSKA - IDENTIFYING TRAINING NEEDS OF EMPLOYEES AS A PART OF HUMAŃ RESOURCE MANAGEMENT - CULTURAL INSTITUTIONS CASE STUDY
CHAPTER VII -INNOVATIONS MANAGEMENT
ADAM STECYK - MPLEMENTATION OF BLENDED LEARNING EFFICIENCY OF LAMS WZIEU PROJECT - CASE STUDY
CHAPTER VIII - SERVICE ENTERPRISE MANAGEMENT
MACIEJ CZAPLEWSKI - E-BUSINESS INFLUENCE ON INSURANCE COMPANIES
BARBARA KOS - MODERN CUSTOMER SERVICE AS THE COMPONENT OF THE FIRM’S COMPETITIVE PREDOMINANCE
CHAPTER IX - REGION AL MANAGEMENT
MARIAN KACHNIARZ - IS MEASURING THE EFFICIENCY OF LOCAL
MAGDALENA KOGUT-JAWORSKA - CO-MANAGEMENT OF BUSINESS INSTITUTIONAL FRAMEWORK BY LOCAL AUTHORITIES
WIESŁAWA KUŹNIAR, WIESŁAW SZOPIŃSKI - THE ROLE OF ADMINISTRATIVE SERVICES MARKETING IN MANAGEMENT OF A LOCAL GOVERNMENT UNIT
MAGDALENA ZIOŁO - APPRAISAL OF FINANCIAL STANDING OF POLISH
CHAPTER X - INFORMATION MANAGEMENT
WIESŁAW M. MAZIARZ - ELECTRONIC COMMUNICATIONS: ITS CONCEPT AND SERVICES
IWONA WINDEKILDE, ANDERS HENTEN, VASILIS KALDANIS, RUNE ROSWALL, ANTONIO CIMINO - THE MARKET POTENTIAL OF PERSONAL NETWORK
CHAPTER XI - QUALITY MANAGEMENT
LILIANNA JODKOWSKA - GERMAN QUALITY MANAGEMENT SYSTEMS IN PUBLIC
CHAPTER XII - KNOWLEDGE MANAGEMENT
KAROLINA KITLAS - KNOWLEDGE MANAGEMENT - A CHALLENGE FOR PRESENT COMPANIES
CHAPTER XIII - TOURISM MANAGEMENT
MIKOŁAJ JALINIK - SPECIFICITY OF AGROTOURIST FARM MANAGEMENT
ALEKSANDER PANASIUK - TOURISM ECONOMY MANAGEMENT IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT
JAN SIKORA, AGNIESZKA WARTECKA-WAŻYŃSKA - AGRITOURISM IN FARMING PLANNING. SOCIOLOGICAL ANALYSIS OF EMPIRIC FINDINGS
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